Imperial Brands predicts strong growth through increased sales of alternative smoking products
Imperial Brands is predicting revenue growth of as much as 150% – worth £1.5 billion at the top mark – by the end of 2020 as their Next Generation Products (NGP) business gains momentum. With vaping technology continuing to evolve Imperial has stepped up its level of activity placing the development of alternative vapour products, which lower health risks, at the heart of their business strategy. Read the full press release.
Mewburn Ellis Patent Attorneys have worked closely with Nerudia, (who are the innovation hub for Imperial Brands’ portfolio of NGP products), for some time and are delighted to see such positive results for the company.
Partner Jeremy Webster commented “The innovation output from Nerudia, Imperial’s NGP hub, has been astonishing: it’s incredibly exciting for Mewburn’s team to be embedded with Nerudia and to be building their IP portfolio across vaping, heated tobacco, and more.”