This page is intended as an introduction to the special considerations that apply in the licensing of brands or trade marks. Trade mark licensing can take many forms, and is often one aspect of a wider commercial activity such as franchising, character merchandising or product licensing.
One of the most important considerations when setting up any arrangement which involves the use of a trade mark by someone other than the trade mark owner, is to ensure that neither the value nor the validity of the trade mark is jeopardised by the arrangement. This sheet looks briefly at the dangers, and how they can be avoided.
For further advice, or for our sheet on Technology Licensing, please contact us.